The Century 21 Brand

CENTURY 21: Most Recognized Brand

2014 Brand Preference and Ad Tracking Study Results

 

The latest results are in!

In an annual tracking study conducted in 2014 by Millward Brown, a leading market research firm, the CENTURY 21® System was found to have the highest brand awareness level among consumers presented with a list of real estate agencies, a trend we have upheld since 1999.

As in previous years, when presented with a list of real estate agencies, consumers collectively selected the CENTURY 21 System as "the most recognized name in real estate".

The results of this study demonstrate why the CENTURY 21 brand is a clear choice for buyer and seller representation. It also shows prospective agents and other real estate professionals why an affiliation with the CENTURY 21 System can be an effective path to help boost a real estate business.

Study Source:

Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years.

  • Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%.
  • Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%.
  • The study was conducted by Millward Brown, a leading global market research organization, from May 14 - June 4, 2014.
  • 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21R and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.